Advisory

I work with leadership teams at technology companies when their position is stronger than their story, or when the world is changing faster than their story can keep up.


When to reach out to me:

  • Your position changed, but the story didn't.
    A new platform, an acquisition or a shift in the category, and the way you describe the company is still a step behind.

  • The market is valuing you on the wrong story.
    Before an investor day, a fundraise, or a reset, when the business is ahead of how investors understand it.

  • A technology shift is rewriting your category.
    You need a clear view of the plausible futures, and which ones to plan around.

  • Geopolitics just became your problem.
    Export controls, data-sovereignty rules, or a fragmenting internet now affect your market, and nobody owns the question.

  • Leadership doesn’t agree on what the company is.
    The strategy exists, but the team describes it five different ways.